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News Release
Media Contacts:
TD Retail Card Services
Christina McGuinness, SVP
(201) 818-4000, ext. 3908
Parness & Associates Public Relations
Bill Parness or Lisa Kreda
(732) 290-0121
FOR IMMEDIATE RELEASE
TD Retail Card Services Acquires Private Label Credit Card Program of Canada's The Source By Circuit City
§ Loyalty rewards program to be added to card's features
MAHWAH, N.J. (September 9, 2008)—TD Retail Card Services (formerly Shoppers Charge Accounts Co.) has acquired the private label credit card program of InterTan Canada Ltd. which operates under the banner of The Source By Circuit City, through 775 corporate stores and dealer outlets throughout Canada and online at www.thesource.ca. The Mahwah, N.J.,-based business unit of TD will administer the program on an ongoing basis.
Under TD Retail Card Services' stewardship, The Source By Circuit City credit card will offer a variety of special financing options, including three-, six- and 12-month deferred payment plans, as well as a 16-month deferred payment plan during special promotions. For the first time, the program will also incorporate a customer loyalty program, Source RewardsTM, under which cardholders will have the opportunity to earn reward certificates.
"We are pleased to have entered into what we expect to become a long-term partnership with TD Retail Card Services for our private label credit card program," said Lyndsay Walter, Senior Vice President Marketing of The Source By Circuit City. "We were impressed with their agile and flexible approach to the business and their ability to provide us with a customer-focused, customized credit solution in a short period of time. Their loyalty program was also a key selling point for us. While we've employed a variety of credit marketing efforts for some time, we believe that the loyalty program allows us to better undertand and reward our best customers and get even better traction with our entire cardholder base."
About TD Retail Card Services
Based in Mahwah, N.J., TD Retail Card Services (formerly Shoppers Charge Accounts Co.) ranks among the nation's largest private label credit card companies. A division of TD Banknorth, the company launches and administers new credit card portfolios for brick-and-mortar, internet and catalog merchants, and acquires retailers' existing credit card portfolios. For more information, visit www.TDRetailCardServices.com.
About The Source By Circuit City, a division of InterTAN Canada Ltd.
The Source By Circuit City (www.thesource.ca) is operated by InterTAN Canada Ltd., an indirectly owned subsidiary of Circuit City Stores, Inc. Building on InterTAN Canada Ltd.’s more than 30 years of experience as an electronics retailer, The Source By Circuit City has more than 775 locations nationwide. All stores offer a wide range of brand name consumer electronics including communications, computing, personal audio and cool gadgets.
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